Guided by our professors at The School of Visual Arts, my colleagues and I presented new business opportunities to St. Jude Children's Research Hospital that personalize the St. Jude brand to reach and continuously engage Gen Z multicultural audiences.
Having been exposed to many global issues early on, we uncovered that Gen Z experiences anxiety about their future and creates ways to cope through wellness and creative expression.
My team proposed making a lasting connection with Gen Z through the shared value of living well into the future with healing, inclusivity, and creativity as the guiding principles that drive campaign executions across St. Jude's social and fundraising channels. Furthermore, an enhanced digital platform will generate community engagement through art, nutrition, fitness, and other health-related activities.
St. Jude has been leading the charge in pediatric cancer research for almost 60 years. They aim to meet Gen Z where they are and continue to save lives so that children can dream well, create well, play well, connect well, eat well, and live well into the future.