Avoid Fictional Personas: What Creatives Can Use Instead

Unfortunately, creating fictional personas force us to adopt a generalized perception of a human being. However, personas can help paint a picture and tell a story when presenting an idea to a client. At Human by Design, we recommend a slightly different approach. Click through to the article to learn more.

Five Ways for Brands to Stand Out on the Web

More often than not, brands lose affinity with their target audience when they fail to differentiate themselves, especially in the crowded universe of digital media. Here's a few simple ways to create a distinctive brand presence across websites and mobile apps.

Why Branding is Vital for Non-Profits

By investing in your brand, you’re investing in the future of your non-profit and your ability to make a positive impact. If more people are aware of and understand what you stand for, then more people will support your cause.

Four Reasons to Work with Boutique Agencies

Boutique agencies offer a unique blend of expertise, personalized service, and cost-effectiveness, making them an ideal choice for businesses seeking well-executed, tailored solutions. Their dedication to understanding the business objectives and delivering measurable results will undoubtedly lead to successful outcomes.

Be Kind, Not Nice: The Difference and Why It Matters for Brands

"Kind" and "nice" are terms often used interchangeably, but there's a significant distinction between the two. Both exude a certain amount of etiquette and friendliness, appearing agreeable and pleasant, but what truly motivates these characteristics? What is kindness, and how can brands be kind instead of nice? 

The Power of Authenticity in Branding

This article covers why brands should approach their customers on a human and emotional level to generate true resonance and foster lasting trust and loyalty. And how embracing the imperfect side of human behavior can build authentic connections with the right audience.

Using Mindfulness to Elevate Design

The human body is a system of information. Listening to its signals gives us an understanding of our physical feelings, emotions, and reactions and connects us to our intuition. So how can being more in tune with our body and mind guide us as artists and designers?

Fear Tactics in Marketing: When Are They Appropriate?

Fear Tactics in marketing are often controversial. While they can be effective in certain situations, they can also damage brands and society. So, when is the use of fear tactics appropriate, and when should marketers avoid them altogether?