Speculative (spec) work is creative work done for free in hopes of securing a contract with a new client.
Spec work rarely leads to paid work; the artist or agency’s ideas become vulnerable to being stolen, and ultimately, the result is more or less guesswork.
Refined work is well-researched and ensures the client’s vision is captured, which is challenging without a truly thoughtful and collaborative approach.
At my company, Human by Design, our process is a collaborative journey where your vision and our expertise intertwine. We elevate brands by deeply understanding human behavior and crafting a design system that resonates with your audience and modern culture.
While we don’t recommend spec work, we understand the desire to get a foot in the door.
1. Collaborative workshops
2. Heuristic evaluations
3. Data-driven proposals
4. Upgrade your portfolio / website
Feel free to email me if you have questions or need help upgrading your website or brand to attract new customers. 100% of our clients have seen a significant uptick in conversions after our redesigns and rebrands.
Steph D’Aurio is the Creative Strategist and Founder of Human by Design. At Human by Design, we elevate brands by deeply understanding human behavior and crafting human-first design systems that resonate with our customers' audiences and modern culture. Learn more at humanbydesign.agency
