Making preventative health screenings effortless

Client: BodySpec
Agency: SD Digital
My Roles: Creative Director, Brand Strategist & Designer

BodySpec is a whole-body imaging and screening company on a mission to make preventative healthcare easy and accessible. Their proprietary DEXA scan technology gives patients body composition data and disease screening insights before problems arise. BodySpec is expanding beyond its initial audience of health and fitness enthusiasts to appeal to the general population seeking early detection and prevention.

I led the brand discovery process for BodySpec, from research to creative execution. I applied a human-centered approach to solving BodySpec's brand challenge. Early analysis identified a critical friction point: people avoid annual screenings due to their fears about cancer. The creative strategy motivates our audience through powerful, attention-grabbing statements that encourage action through hope and the possibility of prevention.

BodySpec is changing the way people think about preventative healthcare. Their new brand is helping them reach a wider audience and make a real difference in people's lives.

BodySpec's momentum has accelerated significantly since the 2022 rebrand, putting the company on target for 46% YoY growth.

We combined a human figure and a symbol of the lensing effect during body imaging to create a unique kaleidoscopic logo that represents science and innovation.

The logo grid is inspired by the 'Vitruvian Man' by Leonardo da Vinci, a famous drawing from 1490 that has become a universal symbol of humankind. The geometric components of the grid (circle and square) are used to create visual interest throughout brand collateral.

Brand Style Guide (2023)

Campaign Posters

Instagram Samples

Billboard

Swag

Business Cards

Artwork for mobile van wrap.

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