Extraordinary experiences in sports technology

Client: OMNIGON
Agency: In-house at OMNIGON
My Roles: Creative Director & Brand Designer

OMNIGON is a leading global sports, media, and technology company. At OMNIGON, I art directed and developed all brand and marketing collateral in addition to my client project delivery responsibilities.

In 2018, I led the creative strategy for a company rebrand that resulted in a new visual identity, which increased brand awareness and helped attract top talent. Our clients appreciated the new "OG" monogram, a friendly moniker often used to reference the company and its staff.

OMNIGON was competing with multiple prominent digital agencies. The new website developed as part of the rebranding effort was critical in establishing a unique voice and brand presence. The interactive, mobile-first website used videos to drive campaigns explaining OMNIGON's services' benefits and the project portfolio's depth.

I had the privilege of working with an incredible team of designers and marketing leaders. I'm honored that the C-level suite trusted me to envision and lead the delivery of every branded element, from office mugs to the employee brand book to the website, and that the new brand image played a critical role in the company's growth and success.

As part of OMNIGON's 2018 rebrand, I designed the mark, art-directed the execution of all brand collateral, and authored the brand style guide.

Printed Brochure (2018)

I often provided wireframes to guide the print specifications and content strategy for OMNIGON's marketing collateral.

OMNIGON Website (2018)

Business Cards

I art-directed and executed the branded booth design for OMNIGON's placement at the 2018 Leaders in Sports Conference.

This poster was one of my favorite projects. In collaboration with our Director of Marketing, I made a concentric data visualization to showcase our clients' calendar of events color-coded by sport and divided by month.

Holiday Collateral

Conference Room Posters

Poster Detail

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