OMNIGON is a leading global sports, media, and technology company. I worked as an art director on the brand marketing team for five years prior to the company's acquisition by Infront Sports & Media Group. At OMNIGON, I directed and developed all brand collateral and marketing campaigns in addition to my client project delivery responsibilities.
In 2018, I led the creative strategy for a company rebrand that resulted in a new visual identity. The new brand led to increased brand awareness and a significant uptick in marketing and sales activity. It also helped attract top talent and received accolades from our clients, who appreciated the new "OG" monogram, a friendly moniker often used to reference the company and its staff.
OMNIGON was competing with multiple prominent digital agencies. The new website developed as part of the rebranding effort was critical in establishing a unique voice and brand presence. The interactive, mobile-first website used videos to drive campaigns explaining OMNIGON's services' benefits and the project portfolio's depth. We also developed a series of thought leadership posts across social media to amplify the website messaging.
I had the privilege of working with an incredible team of designers and marketing leaders. I'm honored that the C-level suite trusted me to envision and lead the delivery of every branded element, from office mugs to the employee brand book, to the website. Undoubtedly, the professional brand image I developed for OMNIGON played a critical role in the company's growth and success.