Extraordinary experiences in sports technology

Agency: In-house at OMNIGON
My Roles: Creative Director, Brand Strategist & Designer

OMNIGON is a leading global sports, media, and technology company. I worked as an art director on the brand marketing team for five years prior to the company's acquisition by Infront Sports & Media Group. At OMNIGON, I directed and developed all brand collateral and marketing campaigns in addition to my client project delivery responsibilities.

In 2018, I led the creative strategy for a company rebrand that resulted in a new visual identity. The new brand led to increased brand awareness and a significant uptick in marketing and sales activity. It also helped attract top talent and received accolades from our clients, who appreciated the new "OG" monogram, a friendly moniker often used to reference the company and its staff.

OMNIGON was competing with multiple prominent digital agencies. The new website developed as part of the rebranding effort was critical in establishing a unique voice and brand presence. The interactive, mobile-first website used videos to drive campaigns explaining OMNIGON's services' benefits and the project portfolio's depth. We also developed a series of thought leadership posts across social media to amplify the website messaging.

I had the privilege of working with an incredible team of designers and marketing leaders. I'm honored that the C-level suite trusted me to envision and lead the delivery of every branded element, from office mugs to the employee brand book, to the website. Undoubtedly, the professional brand image I developed for OMNIGON played a critical role in the company's growth and success.

As part of OMNIGON's 2018 rebrand, I designed the mark, art-directed the execution of all brand collateral, and authored the brand style guide.

Printed Brochure (2018)

I often provided wireframes to guide the print specifications and content strategy for OMNIGON's marketing collateral.

OMNIGON Website (2018)

Business Cards

I art-directed and executed the branded booth design for OMNIGON's placement at the 2018 Leaders in Sports Conference.

This poster was one of my favorite projects. In collaboration with our Director of Marketing, I made a concentric data visualization to showcase our clients' calendar of events color-coded by sport and divided by month.

Holiday Collateral

Conference Room Posters

Poster Detail