DA Capital Group is a Miami-based family office that works exclusively with world-class investment and operating partners. As self-made, first-generation immigrants, the team at DA Capital Group was looking to communicate who they are and where they invest to help grow relationships with emergent developers, individual investors, and capital allocators.
I led the team through several brand strategy workshops to create a simple and approachable brand system with entrepreneurship, grit, and philanthropy as the guiding principles. Additionally, I delivered logo variations, collateral templates, and a brand style guide that genuinely speaks to the company's spirit of perseverance and altruism.
The website, also designed and built by me, serves as the primary destination for other family offices, banking partners, wealth managers, and philanthropic organizations to get to know and engage with DA Capital Group.